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Our Values

Fall Creek® has cultivated exceptional blueberry plants for customers all over the globe. We propagate, grow, sell, and ship millions of plants every year. Our products are second to none, in part, because we have high standards, superb growing facilities, and most importantly, good people.

It's hard to describe the many things that make Fall Creek® a special place, but it's something you will feel the minute you arrive. It starts with what drives us - our Core Values:

Humility - We are curious, empathetic, and act without arrogance.

Integrity - We are honest and do the right thing.

Passion - We love people, plants, and what we do.

Excellence - We pursue extraordinary results and embrace innovation.

If Fall Creek® sounds like a company you want to be a part of, please visit our Open Positions page to learn about our current job openings.

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Our People

We are a family-owned company that values innovation and invests in the facilities and people required to ensure we are always at the top of our game.

Ultimately, our people are what really make Fall Creek® special. We have employees in the US, Latin America, Europe, and Africa. There is a richness to our cultural diversity company-wide and a shared sense of collaboration and mutual respect. Our team may be spread across the globe but we are united in our mission which is keenly focused on serving our customers. It’s hard to convey what is special about Fall Creek® but we believe you’ll feel it when you visit our nurseries or meet our people. 

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“A World With Better Blueberries™”

"If we consistently improve the blueberry eating experience, everyone benefits--from the growers all the way to the families consuming the fruit." --Amelie Brazelton Aust

Learn More About Our Variety Innovations.

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